The shelves inside Pettaway Coffee, referred to as the "market" shelves, are stocked with non-alcoholic (N/A) choices, which include N/A beer, wine, and liquor alternatives. Notably, you'll find renowned brands like Corona and Guinness among the selection. While Pettaway Coffee offers alcoholic beverages for sale, and the forthcoming microbrewery, Moody Brews, opening in the square will provide additional options, Pettaway's aim is to support those who choose to abstain from alcohol by offering a diverse range of N/A alternatives.

The intention behind these N/A offerings is not to replace or diminish the availability of alcoholic beverages but rather to provide a welcoming option for individuals seeking alternatives. Pettaway Coffee strives to connect with a broad and inclusive audience, including various communities. Within the Pettaway Community, there are members like Mike Orndorff, the square's developer, and others who have embraced sobriety, actively seeking a sober community.

One such community member, featured in the attached images, is Matt Mullins-Britt, a Pettaway barista and an aspiring barber training at Blue Water Barber. Matt has expressed how difficult it is to go out, especially in Little Rock, and find places that offer "N/A options" beyond various assortments of juices, what they call "mocktails."

"Being sober and finding a place to go out and socialize can be a challenge. Having a place like Pettaway Coffee with so many NA options has been a great alternative to a night at the bar." - Matt Mullins-Britt

Pettaway is encouraging community participation in "Sober October" by inviting everyone to explore Pettaway Coffee's N/A offerings and share their personal sober journeys or their curiosity about sobriety on social media.